Thursday, November 4, 2010

Gee, It's Been a Long Time

Last post was in late September. Gosh.

Been learning how to use Twitter. Not really succeeding.

Off researching department stores in Baltimore. Going to the ACES board meeting. Being ACES secretary, which takes more work than being just an ACES board member.

Then there was the little matter of the ownership handover at my paper. I survived. Not everyone did, alas, but the bloodletting was minimal, for which I am thankful. I was going to quote from an issue of Editor and Publisher, but then they fired Mark Fitzgerald and his staff so that seemed irrelevant. No link for you guys.

And, probably most important, my addiction to Google Street View. I'm so angry at them for the data collection snafu, because -- to be really preachy here -- seeing how and where people in other countries actually live, as opposed to the tourist-oriented districts everyone knows, has made me feel more that it is one world than anything in recent years.

But a month and a half? I've probably lost all my readers, and preachiness like the above will lose the rest. Well, we'll just keep on plugging.

Let's get grounded again with News & Tech's Chuck Moozakis:

"When it comes to contradictions in terms, the words 'logic' and 'online' rank right up there with the best of them. Too often, objective, critical reasoning is dulled by the lure of the online siren.... Online has its place, heaven knows.... But the Web is a dangerous place when it comes to sustainable business." He's talking about the Toronto Globe and Mail's decision, noted in this New York Times story, to put money into better paper and reproduction:

"For Globe (Sorry, I wrote "Glove" earlier -- ds) and Mail Publisher Philip Crawley... investing in online, while important, pales in comparison to pouring resources into the paper's most vital component: the print edition."

Part of the problem is not in our Stars, or Timeses, but in ourselves. Chuck quotes from another Times story, about the mess at Tribune Co.:

"But even in 2010, when a print product is viewed as a quaint artifact of a bygone age..."

By whom, exactly? Not saying that it isn't by many. But one of the largest groups saying that is -- people who get their living from the sale of advertising in print newspapers. Yes, it's us journalists.

Not by the 2 out of 3 who, according to this poll, prefer print over digital. The report on the study is flawed and it looks to indicate that "paper" media has a lot in this survey to do with "printing out things at the office." But still. And then there was another Harris poll, which while highlighting that most Americans think "traditional media as we know it will not exist in 10 years" -- which is vague enough to cover any possibility -- also noted that 76 percent of 18-34s said "There will always be a need for newspapers in print." Admittedly, maybe they won't buy them. When I was 20 I thought there would always be Al Martino records, even though I wouldn't touch them myself.

I have no idea what people write in any country except America about newspapers and their problems -- except for Roy Greenslade in England. It's accurate to point out the vast fall in circulation and profitability. But I do know that like Barack Obama, those of us who see a future in print often have problem getting the point across, perhaps for the same reason: We see a nuanced future involving many platforms, whereas saying "Print Is Dead" is definitive, easy to understand, and makes you feel good about seeing the truth and contemptuous of those who don't.

But I can't think out if the sort of throat-clearing lines such as David Carr's quoted above come from this or that.

This: One becomes a journalist in part to show that one's hip, knowledgeable, not some stick in the Sandusky or Sidney or St. Cloud mud; so if those who "see the future" say, "Print's a dinosaur just like an Oldsmobile," I gotta let people know that I'm hangin' with them and not with those old guys. (As a baby boomer who went through many years in the 1970s of being an arrogant young ass who thought anyone over 35 who didn't agree with me knew absolutely nothing, I'm amused by the postings of so many young techies who are clearly just another generation of arrogant young asses who think anyone over 35 who doesn't agree with them knows absolutely nothing. Example: The comments on this report on our new CEO's plans.)

That: One is genuflecting in the direction of the future but also saying, "But of course, in my heart, I wish it were another way." So, print is like a scenic Victorian ruin, and wistfully accepting its departure allows one to think oneself superior even while bowing before the more denigrated future.

Friday, September 24, 2010

Only Connect

New York University professor and news-future pundit Jay Rosen, as noted before, once said of something I had posted, in essence: WTF? You got it all wrong. And I had indeed gotten a good bit of it wrong. I always associated Jay with the early days of civic journalism, which seemed like sort of a Goo-Goo exercise, to bring people together in a theoretical agora and have them high-mindedly discuss civic problems and work toward agendas – the sort of poli-sci charette that the high minded, be they Barack Obama, Michael Dukakis, Adrian Fenty, think John Q. Citizen really wants.

So I would not have guessed that, when asked in an Economist interview to name news sources he believes are doing it right, he would have listed:

“'Advertising Age. Gawker. Wired. Voice of San Diego. The New Yorker. The Economist. (Disclosure: You're The Economist!) Rachel Maddow. Frontline. The New York Times. West Seattle Blog. Texas Tribune (Disclosure: I'm an advisor there). 'To the Point' with Warren Olney. The Atlantic. 'This American Life.' The Guardian. Jon Stewart.'”

Yeah, it's the liberal media. But the way in which Jon Stewart, Ira Glass, Rachel Maddow, etc. present news is not the classic, dispassionate, objective-view-of-the-world manner that in my mind, a typical Good Government type would crave.

Jay goes on:

“I think it does take a certain detachment from your own preferences and assumptions to be a good reporter. The difficulty is that neutrality has its limits. Taken too far, it undermines the very project in which a serious journalist is engaged. … The American press does not know what to do when neutrality, objectivity, balance and ‘report both sides’ reach their natural limits. And so journalists tend to deny that there are such limits. But with this denial they've violated the code of the truth-teller because these limits are real. See the problem?. ... When journalists get attacked from the left and the right, they take it as confirmation that they're doing something right, when they could be doing everything wrong.”

Which gets back to what has become a thesis of “TTPT” – that newspapers did not fall from favor because they are printed, but because they became boring to their readers – which, then added to the fact that print is relatively boring compared with online, became a death sentence. A point of civic journalism was that journalists had become detached from the communities they covered; it was an effort to reconnect journalists with the public, and less with Reliable Sources. But the point of a Reliable Source was not just that he was a source; it was that he understood the rules you were playing by and played by them as well. The public was less in love with those rules than we were.

OK, this seems really obvious, but it also concerns why newspapers have been unable to save themselves. It’s not just because someone has to press the red button on a Goss Metroliner every night. It's because their entire worldview has been based on preserving and enhancing a professional technique that vast number of their readers found offputting, like putting out a car without upholstered seats.

Other voices:
INMA’s Earl Wilkinson: Newspaper publishers overseas think "the U.S. newspaper brands don't stand for anything other than guardians of a professional journalism standard that — to consumers — feels distant, detached, and unemotional. In design, story selection, and locally written news as a percentage of pages printed, the American publishers have fumbled the print environment."

Russell Baker in the New York Review of Books reviewing “Morning Miracle: Inside the Washington Post" (nonsubscribers blocked): “The Internet was not ruining the paper, [newsroom executive Walter] Pincus argued…. Newspapers had lost audience through self-indulgence: they wrote stories for themselves instead of readers and produced blockbuster stories designed to win journalism prizes but destined to be unread by masses of people… Pincus was describing a divorce between reader and newspaper, and he thought American journalism’s passion for ‘objectivity’ deserved a lot of blame. It was ridiculous, ‘a lie,’ to believe that a journalist could not have an opinion. The illusion of ‘objectivity’ created reader detachment from a newspaper, and detachment leads to indifference and loss of another reader.”

Jon Stewart himself, in New York magazine: “’The thing that shocked me the most when I first met reporters was the people who would step aside and say, ‘Boy, I wish I could say what you’re saying.’ You have a show! You are a network anchor! Whaddya mean you can’t say it!.... It’s one reason I admire Fox. They’re great broadcasters. Everything is pointed, purposeful. You follow story lines, you fall in love with characters… The mistake [mainstream news outlets] make is that somehow facts are more important than feelings.”

UNC senior Christopher Sopher, quoted on Poynter’s website for his study of how to attract young people to news outlets: “’There's this sense that you're not getting the whole truth, or you're getting a varnished, polished, cold representation of what's going on, because it feels so impersonal.’ More than previous generations, Sopher found, young people seek a personal connection to their news providers. But that doesn't mean that consumers want biased reporting. Rather, he found, they're seeking a more conversational, explanatory tone. Reporters should leverage their extensive knowledge of their subjects to not only report the facts of ‘what just happened,’ Sopher said, but the context of ‘why it matters.’"

A wide swath of opinion, and one that needs to balanced with commercial considerations, as Marc Wilson in News & Tech quoted Advertising Age: “Advertisers trust newspapers to provide safe, sober environments for their brands and … marketers want newspapers’ authority to rub off on their ads.” Yet Ad Age and Stewart would doubtless agree that Fox News’ viewers see it as authoritative. And yet they care, passionately. Fox News tells them -- in my view incorrectly, but it tells them -- why the most obscure news story matters to them. And Fox News speaks to them as people who are just fine because they devoutly worship God and believe in the right to bear arms, as opposed to people who one can see objectively simply cling to shibboleths such as guns or religion while under stress, instead of coolly analyzing them.

Objectivity means in the end distancing yourself from everyone, because anything, even one's own feelings, can be analyzed. But most people don't do this about themselves and what they believe. There’s no doubt to me that Obama was factually correct in his famous statement about clinging to guns, religion and bias. But that's for a sociology paper, not a campaign - or a newspaper.

Tuesday, September 7, 2010

The Press of Business As Seen From Abroad

Earl Wilkinson of the International Newsmedia Marketing Association has long been one of my personal antidotes to Newspaper Gloom and Doom. Part of this is that Earl takes a worldwide approach -- he sees what's happening in Colombia and China as well as America and England. More important is that Earl doesn't see the newspaper as being identical to the newsroom. The newspaper is a business that sells ads and distributes a product and serves customers and reports the news. The first two exist to support the last two, but the newspaper is not just an institution that reports the news and the heck with everything else.

The ever-esteemed Doug Fisher must have caught Earl's blog posting around the same time as I did, but he beat me to the post. So I'll link to Doug's ever-informative "Common Sense Journalism" and his excerpt, in which Earl says after a visit to Australia:

"The two trains of thought among publishers worldwide are that:
"*The United States is an early warning system of consumer and advertiser behavior.
"*Or, that the U.S. publishers have so under-invested in their print products that they have no root system when disruption hits. Thus, the U.S. story is avoidable in other parts of the world. ...
"What the Americans get wrong in print, I was told, is projecting a templated, soulless environment for the consumer who wants to slowly browse. In the past decade, this is an increasingly gaunt-looking print environment reflecting poorly on local media brands that haven't gotten a workout in decades. While quality print newspapers should be platforms for deep engagement, U.S. publishers have created tools to get readers in and out of their print pages in shorter and shorter time increments.
"Advertisers won't invest in such a platform, my friend said. They don't want to be associated with platforms devoid of sizzle."

I'll quote further:
"American publishers, [his friend] mused, have given up too quickly on print as a platform of lucrative engagement.
"Don't confuse migration of eyeballs to digital platforms with the death of the print platform. Don't abandon all efforts to transform print from our only platform of engagement to 'one of several platforms.' Just because print might have a smaller impact in the next five years doesn't mean it's a dead platform."

Further:
"Others at the conference had plenty more to say from what they've viewed from afar — volunteering to the American speaker their views of why their national newspaper industry is different from my country's experiences. For example, the U.S. newspaper brands don't stand for anything other than guardians of a professional journalism standard that — to consumers — feels distant, detached, and unemotional. In design, story selection, and locally written news as a percentage of pages printed, the American publishers have fumbled the print environment.
"Sobering. Probably goes too far. Yet interesting perspectives.
"By contrast, the conference featured three case studies of newspapers that are getting the print environment emotionally correct: “i” in Portugal, Toronto Star in Canada, and A Crítica in Brazil. The Portuguese newspaper redefines what a brand can be in print with a “daily magazine” design so stunning and different as to defy characterisation. The Toronto Star lives by a set of principles by its most famous owner with a clear “social conscience” viewpoint. And the Amazonian daily A Crítica personifies soulfulness and a reader-first campaign mentality."

Earl elaborates on this in the September Editor & Publisher, which is behind a paywall so I will further quote him:

"Advertisers aren't investing in newspapers because a print product doesn't work. In fact, the research suggests that print works beautifully because of the nature of the audience and medium. Instead, advertisers aren't investing because newspapers are losing the perceptual war in building, sustaining, and nurturing their audiences....

"A brand isn't like wine in a bottle that grows in value as it ages. We confuse age with value... A brand is the sum of all contacts over time.... The perception of a news brand gets shaped by product condition, billing, editorial position, rack location, the way a phone is answered. ... I sometimes wonder how a multibillion-dollar industry can function without knowing much about its customers."

(From the traditional newsroom perspective, of course, anything you knew about your customers would lead you to pander to their biases, so best not to know anything. We would produce what was best for them, and they would appreciate it. From the business-side perspective, we didn't have to know about our customers' problems. They had to know about ours, because not only was our business infinitely more complicated than theirs, where else were they going to go? Take it or leave it, pal. Hmm, we didn't expect they'd choose the latter...)

Earl's point in all this is that everything affects whether people care about your product -- what you cover, how it's delivered, whether the Sunday paper at the 7-Eleven has a torn front page and inserts falling onto the floor, whether the person you call in the newsroom does the usual newsroom thing and hangs up on you after belittling you for bothering him -- and the point he and his overseas friends make is:

Customers have to care about your product. If they don't, they'll just walk away.

And while Earl's feeling is that sometime before the year 2100, the economics of gasoline, ink, paper will spell the end of printed newspapers -- "The issue won't be whether people abandon print, it will be whether it's economically feasible to serve markets via print versus other alternatives" -- in the short run, print works.

He even notes "a counter-revolution against digital -- too much information, too much connectedness ... short-term, there's a backlash that we should take advantage of." Elsewhere in the issue, E&P quotes the "Digital Future Study" findings that for the second year in a row, the number of Internet users who said they would miss the print edition of their newspaper increased, and this year the number of people stopping subscriptions to get information online decreased.

As News & Tech columnist Doug Page wrote in the June issue (I couldn't locate a link in its archive):

"For the newspaper industry to remain viable, it needs to go back to basics, focusing on sales, service, and content of the printed edition and changing its attitude toward its old-fashioned paper product."

And for what to do next, we will turn to, out of character for TTPB, Jay Rosen.

Thursday, September 2, 2010

Back to Work: Wide Open

That's the problem that no one in the news business has been able to crack. Economic models exist because you can control your business. If you can't control your business, you don't have one.

Way back in the early days of this blog, it strongly held that print was necessary as a pipeline into the reader's home. You controlled what went into and out of that pipeline. The glory of the Internet was, of course, to be that no one controlled what went in, and you controlled what you saw. Good for theory, bad for business.

But the Internet wasn't designed to be a business or a home for one. As Dan Kruger, CEO of iPhase 3 Corp., a software developer, was quoted as saying in News & Tech when asked why stories seem to be impossible to monetize:

"The design of the Web was for the unconstrained distribution of information. Every piece of Web software you use has that protocol on it. An ad is another piece of content -- stories and ads need distribution control and you cannot do that on the Web. ... The inherent design of the Web thwarts control of distribution, security, privacy or payment.

"If it was possible to get that control on the Web from all the time and attention the newspaper industry has spent trying to do so, the industry would have already achieved it."

We move on to Michael Hirschorn, founder of the TV production company Ish Entertainment, in the Atlantic, who says that the Internet as we know it is "the product of a very specific ideology. Despite its Department of Defense origins, the matrixized, hyper-linked Internet was both cause and effect of the libertarian ethos of Silicon Valley. The open-source mentality ... proved useful for the tech and Internet worlds. ...

"Ironically, only the 'old' entertainment and media industries, it seems, took open and free literally, striving to prove that they were fit for the digital era's freewheeling information/entertainment bazaar by making their most expensively produced products available for free on the Internet. As a result, they undermined in little more than a decade a value proposition they had spent more than a century building up."

Hirschorn's point is that "the era of browser dominance is coming to a close." Replacing it will be the app-based model, whether for phones or tablets: You want something, you pay for it. "For all the talk of an unencumbered sphere, of a unified planetary soul, the colonization and exploitation of the Web was a foregone conclusion. The only question now is who will own it." In other words: Utopia always fails. It's a business, son.

The utopianism that powered so much theorizing about the Internet -- Hirschorn quotes John Perry Barlow, an early proponent of digital freedom, as saying, "Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone" -- powered Surrealism and Dadaism, powered Communism, powered forms of religious ecstasy since time immemorial. But why did so many news industry leaders, not just editors but publishers, CFOs, etc., sober men and women, either fall for it or feel they had to genuflect toward it to the extent of putting their businesses and mission in mortal jeopardy?

Just some thoughts:
*The newspaper industry lost its mojo with TV news, spent decades trying to come up with a substitute for "we told you first," and thought it could find its way back.
*Newspaper people are always suckers for futurists, idealists, and anyone who makes one feel behind the times.
*Maybe these guys will be right. What do we know?
*It killed the record industry first. It must be inevitable.
*Our own kids not only don't read newspapers, but don't think we're very special for working for newspapers. We must be outmoded. Get with it.
*Maybe there really is a business model out there and we just haven't found it yet.
*Being part of "the conversation" is more important than how we make money being part of it.
*Hell, this business ain't that different from print, we're just selling adjacencies.
*Free classifieds will fail because an ad in the newspaper is worth more than an ad in a shopper. Context is everything.
*I don't understand what they're talking about, therefore they must be right.

All well and true. But I have to recall dimly what Arthur Sulzberger of the New York Times was quoted as saying a decade ago, which was something like: If I could get rid of the cost of printing, ink, trucks, drivers, bundlers, inserters, mailers, delivery fulfillment staff, etc., I'd get rid of 70 percent of my costs. (And if I could keep the same level of income...)

Certainly the Times was planning to use a lot of that to increase news coverage. But stopping the presses would have done the trick that eliminating linotypes and competing newspapers had also done: Create a period of increased quarterly earnings without much effort, and get the analysts and investors off the newspapers' back. It would have meant a few years of not managing every dime every week just to keep the stock price up.

And it would have worked, had someone noticed that the Internet was not designed to restrict the flow of information. But newspapers came early to the Internet game, and thought the model was going to be AOL -- which did restrict the flow. I can still remember our publisher saying in 2003, who knew the model was going to be search?

So the future: Newspapers will try to turn their efforts away from the Web and toward tablet and mobile apps, while at the same time denying that they are abandoning the Wild West of Browser City (because someone might yell at them for restraining information or being only concerned with money) and probably only doing so half-heartedly (because they still are wedded to getting millions of clicks, from the DNA of selling millions of papers), while still printing newspapers but doing them for senior citizens instead of trying to reinvent them, because everyone says you can't do anything but watch them die.

Everyone but newspaper executives nearly everyplace else in the world, it turns out. More to come next week.

Tuesday, August 31, 2010

It's Been Summer...

Life was too nice to spend it posting. But things have been happening, so it's time to get back into gear.

First, though, a search for "That's the Press, Baby" on Google brings this link to a clip from the Bogart movie posted by a fan in Italy, with this as the famous last quote:

"È la stampa, bellezza. E tu non ci puoi fare un bel niente!"

Can't you just hear Bogey saying that!

---

Before going on to newspapers, a couple of comments on department stores. You may remember the snarky article the New York Times did on J.C. Penney Co. when it opened in Manhattan. Not only did the story seem to insult a goodly number of Americans, it may have missed the point on Penney's as well. Elizabeth Wellington, the fashion writer for my paper, notes that Penney's more fashion-oriented advertising is being backed up by actual trendy merchandise. (At least in women's wear. I've made a couple of passes through Penney's men's department and found it awash in polyester; also at both stores I have been in recently, the lighting and roof tiles seem unchanged since the malls opened. But you have to start somewhere, and just changing the color of "JCPenney" on the signs from white to red wasn't going to be enough.)

---

Finally there's a new-this-year site called the Department Store Museum. The blogger, whose name is given as "BAK," mentions that he was laid off recently. If so, he has used his time well, although I hope it becomes remunerative. The wonder of his site is that in addition to historic photos, he posts old logos, store directories, and branch locations. Thus, if you want to know what was on the fourth floor at E.W. Edwards & Son in Syracuse, you can find out it was housewares, wallpaper and paint, and fabrics. BAK started off with a bang and slowed down in July, and I hope he has gotten a job ... but what he's done is immensely helpful in tracking major department stores in the 1950s through 1970s, when they were branching out but also trying to maintain their large downtown presences.

Tuesday, August 10, 2010

Sometimes It's Clear

Part of my job is overseeing our corrections column. Normally I hear from the aggrieved, but today I got a call from a guy with a radio talk show who asked about a story we ran Saturday. Actually, he was asking about the story because we had run a really minor correction to it.

The story concerned a new trial ordered in a 1996 murder case in a prominent suburb. Our mistake concerned a current use of the historic building where the crime occurred -- we said there were many things there, including a restaurant, but there actually is no restaurant. One had been planned, but it never opened.

That mistake didn't draw people's attention. What did get them talking, the host said, was the order of a new trial. They hadn't seen the story Saturday, even though it was very prominently played. They knew a new trial had been ordered because it was mentioned in the clear, through the "A story Saturday about the ordering of a new trial..." throat-clearing manner of Clearing the Records. Then they were calling up the host saying, "Why was there a new trial?" (I don't think he had seen the story either, so he wondered if I could tell him what it was about.)

Well, beat me with a switch, but when a Clearing the Record item gets people's attention more than the actual A1 story, I'm left scratching my head. The headline was prominent and accurate, and mentioned the name of the previously-found-guilty party, as did the Clear. While the lead was in the third paragraph, it wasn't a story that one had to read past the jump to find out what was going on -- it was all laid out pretty quickly.

It was a summer Saturday, so maybe no one read the paper or checked the Web site. Of the three local papers I get at home, one doesn't even publish on Saturdays. So maybe the people who are saying "The world will get along just fine without newspapers" have a point. But clearly it was read in the corrections column during the week. So that's not it.

One answer I can come up with is that the Clears, like News in Brief items, are -- brief. Yes, people read them to see how we've screwed up again. But they're also bite-size -- we try to write tight corrections. Still, I don't think that's the main point.

Most days we publish Clears. We publish them every day in the same place -- on the fourth page of the A section. Thus, they're something predictable, like the weather, the comics, the sports agate.

I'm sure it looked differently at the time to an adult, but when I was a kid, newspapers had a wonderful predictability to them. Not just in the comics and the TV listings, but in the narratives. Every day there would be a story about whatever they were doing perfidiously in Moscow. Every day there would be a story about what the president did. (Alas, every day there would be a story out of Saigon as well.) On the world stage, there was a set cast of characters -- Charles de Gaulle, Willy Brandt, Kwame Nkrumah, spade-bearded Walter Ulbricht -- who appeared regularly. There would be reports of accidents and fires, much like the previous day's report of accidents and fires. There would be, in TV terms, the mini-series, like Bobby Baker. And then there would be the specials -- the Coliseum explosion, the Evansville Aces plane crash, let alone the Kennedy assassination -- that would rivet one's attention.

The newspaper, in that sense, was comforting at the same time it was provoking. There might be a report about Mongolia, but it would be presented as news of a far-away land of which we know nothing. The newspaper "habit" that was a fixture in American houses was in part seeing what was "new," but seeing it in the context of what wasn't -- which was most of what you read. You checked your team, your stock, your crossword, your funny pages, your police blotter, your Berlin Wall. For other amusement, you might check the society column or, for those who enjoyed it, the Personals ads. ("Tom. Come home. All is forgiven. Jane." Followed by: "I am not responsible for any debts incurred by persons other than myself. Tom Smith.")

Yes, people do that online, and yes, in many of the same ways. But before everyone had broadband, newspapers had already chucked many of the habit-forming aspects. Not in the comics, which are still with us, and not in the business and TV agate, which fell to the Web. But it can be hard to make an attachment to ongoing themes in the news. It's the downside of today's enterprise-and-insight-driven newspapers: We cover a story, try to do it thoroughly, offer enlightenment, and then, having done our job, move on to the next story.

People develop habits because the same thing satisfies their needs time and again. Newspapers, often run by ADD-afflicted personalities wanting to cover the world and looking for what they don't know, want to not do the same thing over and over. Thus, amid the onslaught of a world of unrelated chaos, people find out about a story through the corrections column, because it's there for them every day.

Monday, August 2, 2010

The Ultimate Lightness of Revolution

This has nothing to do with copy editing or department stores. But...

I've always been sanguine about the fact that in the late 1960s and early 1970s I was among those who protested the war and thought that maybe there was more to Che than to, say, Everett Dirksen. I'm far from ready to forsake that and grab onto a neocon flag of repentance. But Richard Wolin's review of Pascal Bruckner's "The Tyranny of Guilt: An Essay on Western Masochism" in the Aug. 12 New Republic has made me wonder.

It can get tough going, and like too much of the New Republic it can read as if it had to have a ritual insertion of something pertaining to Israel in order to be published. Still, it makes one think about the different worldviews between the international-referencing class and the national-referencing class -- views that I think are as much behind the culture wars as the specifics of abortion, taxes, or bowing to the emperor.

Some excerpts:

"The process of decolonialization and the concomitant rise of multiculturalism have resulted in a surfeit of competing cultural claims. By degrees, the ideal of cultural excellence, which at one point seemed more or less self-evident, has ceded to an overextended and anthropological definition of culture: the idea of culture as the 'expression' of a way of life of a group, a tribe, a people."

Which even gets at the famous statement about rural Pennsylvanians clinging to their religion and guns amid the stress.

"The unintended consequence of this development has been a paralyzing incapacity to make significant cultural judgments and distinctions."

Which seems to cover so much of the culture war -- one out of many, virtuous and (at least in our own minds) superior, or one among many, with all having some good points or bad points, and it's bad form to say one is superior except by being superior enough to see that none are... ?

"France's historical badge of distinction had been the Great Revolution of 1789. This is the heritage that accounts for French 'exceptionalism': the obsession with insurrection as a vaunted and permanent feature of the national political imagination."

But is not the tea party...?

Quoting Bruckner: "We searched for a more intense and, therefore, more innocent version of ourselves in Angolan soldiers, Bengali Naxalites, and Bolivian guerrillas."

I'd never made a connection between intensity of feeling and authenticity before in that manner -- but if you think about it, it also partly explains the press' preoccupation with gaffes and gotchas (as revealing the 'real person' instead of just another facet) and the ongoing desire for a utopia that informs so much online theorizing. If we can simply throw off the Don Draper we have worn, we can again be who we think we really are, or at least who we dreamed we would be. Except that Don is also part of us...

Quoting Bruckner: "Wearing such outfits [looking like Cuban guerrillas, etc.] was an attempt to make mere loitering look like the Long March. (If I pretend to be the Other, his victories become my victories.)"

And not just for Che or Ho, of course. This has made me think of athletic-team jerseys in a different way. It's not just showing support; it's imagining oneself as a part of the team. (I don't wear jerseys, and when I was a student radical I wore dress shirts and polyester pants. Obviously a failure of my imagination.

Again quoting: "From existentialism to deconstructionism, all of modern thought can be reduced to a mechanical denunciation of the West, emphasizing the latter's hypocrisy, violence, and abomination. The whole world hates us, and we deserve it. That is what most Europeans think."

I have no idea what most Europeans actually think, but clearly much of the criticism from the right of the "you liberals hate America" variety seems to revolve around the idea in this sentence. We held ourselves to a higher standard; we failed to meet it; therefore we should be condemned; or, we held ourselves to a higher standard; we tried to meet it; therefore we should be praised and should praise ourselves. And neither side understands the basis of the other. This plays out every day in attacks on newspapers and other media.

"In reasonable quantities, of course, self-criticism and repentance are praiseworthy: necessary stages in working through a politically or morally compromised past. Yet when indulged to excess ... they turn into an unhealthy preoccupation with the past that shuts down the capacity to live fully and honestly and constructively in the present."

Yet demonization of others can yield the same outcome, and again we face the tea party.

Quoting: "Romantic fascination with exceptional beings -- with the insane, the criminal, the genius, the artist, the pervert -- stems from our fear of being lost in the flock, in the stereotype of the petit bourgeois man. 'I am different from the rest.' That is the motto of the man of the herd."

Well, somehow I doubt I will ever see "Mad Men" in the same light -- or the "Newsmakers" column.